Senior Marketing Executive

We are open to the recruitment of a talented and enthusiastic to work for the Senior Marketing Executive - Team Leader position

• Level: Senior
• Employment Type: Fulltime
• Category: Hospitality 
• Working hours: 8 am - 5 pm (Monday - Friday) and flexible on Saturday
• Location: Ha Noi/ Hai Phong

Responsibilities:

• Strategy Development: Lead the team in developing comprehensive marketing strategies aligned with the company's objectives.
• Team Management: Mentor, motivate, and manage a team of marketers to achieve department goals and targets.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels.
• Digital Marketing: Support the implementation of digital marketing strategies, including SEO, SEM, social media marketing, and OTA for hotels. 
• Budget Control: Responsible for managing and allocating marketing budgets effectively to maximize ROI. 
• Understanding of Ads campaign optimization.
• Data Analysis: Utilize data analytics to measure campaign performance, identify trends, and make data-driven decisions.
• Collaboration: Work closely with cross-functional teams to ensure alignment and drive integrated marketing initiatives.
• Market Research: Stay informed about industry trends, consumer behavior, and competitor activities to adapt strategies accordingly.
• Reporting: Provide regular reports on marketing KPIs, campaign results, and ROI to senior management.
• Innovation: Encourage creativity and innovation within the team to develop engaging and effective marketing campaigns.
• Professional Development: Support the growth and development of team members through training, feedback, and opportunities for advancement.