Marketing Assistant

Our Lounge & Rooftop is a stylish, elegant, tropical cocktail lounge and restaurant with a travel and airline theme, located in upscale Thao Dien, District 2, Saigon. We aim to create a holiday atmosphere for our customers in hectic, busy Saigon. We feature delicious cocktails, wines, spirits and food, friendly service by staff dressed as cabin crew and pilots, tropical plants and paintings, a bamboo bar and chill house music, in other words; an Escape! We are looking for a dynamic, outgoing, experienced marketing, advertising, and promotions manager to help increase awareness of our unique concept and attract new and repeat customers, as well as group parties, company events, team-building, etc, to our beautiful lounge.

Job Description:

- To plan F&B advertising, promotions (online and offline) and create and execute effective marketing plans to attract new and repeat customers, group parties and company events, team-building, etc, to our Lounge

- To coordinate marketing campaigns with sales activities and implement promotional campaigns; responsible for promoting restaurant sales through marketing programs

- Dedicate full working time to the Lounge and inside the lounge, interacting with customers to find out how they learned about us, working online to promote Escape Lounge and offline by going around Thao Dien and Saigon to promote the lounge (distributing flyers, attending F&B events, etc, establishing relationships with companies, schools and businesses to attract new and repeat customers).

- To create brand awareness of our Lounge and build the company’s reputation in the F&B market and create a plan to attract new and repeat customers and help increase sales and revenue

- To organize advertising campaigns and events (social media, website and also offline with posters, flyers, etc)

- To conduct market research and analysis to oversee market trends and brand awareness;

- To develop a customer database and to research competitors’ products and services and analyze F&B market trends to generate new ideas to draw audience attention;

- To seek partnership opportunities through networking with vendors, local businesses, association and consumers brands for business activities in F&B;

- To manage the website and Facebook updates, create videos for a Youtube channel and follow up on a regular basis;

- To write copy for diverse marketing distributions and manage the design, print and delivery of marketing materials e.g. menus, leaflets, brochures, press releases;

- To present regular updates to the owners, and regularly interact with the restaurant manager, assistant manager, and head chef, about marketing ideas, progress and results;

- To enhance internal communication across functions to be well informed of marketing objectives;

- To work with the management team to incorporate marketing needs into sales strategy and create a PR strategy.